Saturday, September 6, 2008

Corporation's Ignorance of Their Consumer Base is Astounding

You would think my title would be something out of an Onion article but sadly it isn’t. I’m dumbfounded at how corporations don’t
understand their consumers. Take for example Business Week’s recent article on Ford. Ford comes up with a vehicle that gets 65mpg (that’s 17mpg more than the Prius) but say they won’t sell in the U.S. because A.) It uses diesel B.) It costs too much to import.

To point out the absurdities in those arguments seems too simple but apparently I need to because Ford thinks their valid. Ok, so diesel costs more than regular gas but the fact it gets that much better gas mileage makes up for it. Ford also believes consumers think diesel is too nasty for Americans. Are you kidding me? The majority of Americans buy a Prius because
their fuel efficient. They don’t care about “going green”, that’s just an added perk, not the other way around.

Lastly (and this one really gets me) they can’t IMPORT it because the engine is made in Britain and costs too much. Uh, why can’t an American company make its own engines by American laborers for American consumers? Maybe it’s the US pension plans they can’t afford… or maybe the U.S. is just living too much off of borrowed time and money all because we make such terrible mistakes.

[Update 9/8] Yea for Chevy for actually listening to their customers. Let's just hope they build a big enough gas tank to ensure motorists don't get stranded between stations.

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